WARC offers advertising best practice, evidence and insights from the world’s leading brands. It provides a wide range of information on advertising and marketing trends including expenditure data, analysis on industry trends, brands, campaigns and consumer insight. WARC contains more than 11,500 case studies searchable by industry, campaign objective, media channel and geography from more than 50 respected industry sources (e.g. The Advertising Research Foundation, Association of National Advertisers, Cannes Lions). It includes articles and reports, information about marketing intelligence, best practice guides, investment benchmarks, news, forecasts, and more. WARC operates worldwide to service a community of over 75,000 marketers in more than 1,200 companies in 100+ markets. Plus, it publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.
|