We are happy to announce that "Innovation" is now included in the library's subscription to Euromonitor's Passport database.
Innovation is an AI-powered database, which identifies and tracks new brand and sub-brand launches across the global digital shelf. It allows you to track expansion and discontinuation of brands over time by retailer, category, and country. It also allows you to identify the flavors, claims, format, and packaging, which new brands and sub-brands are using when launching across markets.
Access to Passport Innovation is funded by means of the EU Horizon Europe Project "Securing Holistic and Impactful Food Systems Transformation with Novel Foods based on alternative proteins" (EPIC-SHIFT), Project Number 101181470 (Call topic: HORIZON-CL6-2024-FARM2FORK-01-7) and will be available to the ACG community for one (1) year.
The resource can be accessed through the Passport database, which is listed in the A-Z Databases list. Specifically, Innovation can be found under the "Products" section.
For any questions you may have, please contact us.