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Marketing

This guide brings together library and other resources on Marketing.

Below is a selection of the most relevant resources on Marketing. Use the tabs to navigate through the different types of resources.

  • To search only books, you need to select the 'John S. Bailey Library' option from the 'Library' facets list on the left side of the 'Search Results page'. To find these books on the shelves you need to know their Call Number and their Collection.
  • An ebook can be read online or offline on computers, mobile devices, or tablets anytime anywhere! The JSB Library offers a great variety of ebooks through the following electronic databases. If you need assistance on how to search for or use ebooks, you may consult the library's Ebook guide.

Search the databases below for articles in academic journals, magazines, newspapers, and trade publications.

Search the following database for background information, definitions, and/or topic overviews from subject-specific encyclopedias, dictionaries, and other reference sources.

Search the following for news, commentaries, and more.

Search the following for statistical and financial data, market and company reports, and more.

Search the following for videos, documentaries, and more.

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Browsing the shelves

The library organizes books on the shelves based on the Dewey Decimal Classification system. Below you can see Dewey classes, divisions, and/or sections relevant to the field of marketing.

Management of distribution (Marketing) 658.8 Marketing channels 658.84
Sales management 658.81 Personal selling 658.85
Sales promotion 658.82 Marketing through wholesale channels 658.86
Market research 658.83 Marketing through retail channels 658.87