Below is a selection of the most relevant resources on Marketing. Use the tabs to navigate through the different types of resources.
Search the databases below for articles in academic journals, magazines, newspapers, and trade publications.
Search the following database for background information, definitions, and/or topic overviews from subject-specific encyclopedias, dictionaries, and other reference sources.
Search the following for news, commentaries, and more.
Search the following for statistical and financial data, market and company reports, and more.
Search the following for videos, documentaries, and more.
The library organizes books on the shelves based on the Dewey Decimal Classification system. Below you can see Dewey classes, divisions, and/or sections relevant to the field of marketing.
Read the "Understanding research" guide to find out more about the research cycle and how research differs from a simple search.