John S. Bailey Library: Marketing: Data &amp; reports

Data & reports

Screen showing stock market graphs and data

Statistical data and reports are very significant information sources in most fields of study, including business, the social and natural sciences. Company, industry, consumer, and other data provide useful insight on how businesses, markets, societies, and nature work, and can serve as persuasive evidence when writing papers. However, never forget to examine how and by who the statistics that you intend to use were gathered, as the collection and sampling methodology may influence data analysis and interpretation.

Data & reports in library resources

The following subscription databases will give you access to a wealth of statistical data and reports. For information on how to access these databases from off-campus, you may consult our off-campus access page.

WARC

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Subject-specific full-text database by WARC company including various types of resources relating to marketing and advertising.

Passport (Euromonitor)

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Data and insight on industries, economies, and consumers worldwide.

For both on- and off-campus access, you will need to sign in with your ACG Network credentials .

Business Source Complete (EBSCO)

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Subject-specific full-text collection of various types of publications related to business.

Statista

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Multidisciplinary full-text online platform that provides access to publicly available third-party, as well as exclusive, market and consumer data and reports.

Gale Business: Insights

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Subject-specific full-text collection of global companies and industries with in-depth analysis through current news, statistical data, and comprehensive reports.

Data.Prisma

Full-text access to Greek company balance sheets, income statements, and business data.

For access, you will need to log in with the required username and password . To see them, please enter your institutional email credentials.

Refinitiv Eikon

Comprehensive historical financial database that includes individual instruments or indicators across all major asset classes.

This database is accessible only via terminals no. 24-28 in JSB library. For access, you will need to log in with the required username and password . To see them, please enter your institutional email credentials.

VIA (Euromonitor)

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Product database of more than 50 million SKUs. Powered by AI and data science, VIA analyses millions of product data points from over 1,500 online retailers across 40 countries, delivering daily updates on pricing, assortment and key attributes.

For both on- and off-campus access, you will need to create a personal account with your institutional email address.

CONTENT DETAILS
Disciplines:	Business \| Communication \| Marketing
Content types:	Case studies \| Conference proceedings \| Reports \| Videos \| etc.
Content availability:	Full text
Special content:	The WARC Guide \| WARC Sustainability Hub \| Campaign Library \| WARC Talks \| The Feed \| The Creative Effectiveness Ladder
Case studies:	Over 24,000
Campaigns:	Over 7,800
Content update frequency:	Regular
SPECIAL FEATURES
Browsing & searching:	Topics \| Categories \| Geographies
Sharing:	Permalinks (not proxied)
Other:	Strategy toolkit \| Pitch support \| Creative effectiveness planner \| Interactive data
ADDITIONAL INFORMATION
Authorized users:	All registered users
Limitations:	Library subscription does not include the majority of WARC Digital Commerce \| Content availability may change without prior notification
Access provider:

CONTENT DETAILS
Disciplines:	Multidisciplinary
Content types:	Market intelligence \| Reports \| Datasets
Content availability:	Full text \| Full datasets
Industries:	9
Categories:	Over 1,000
Countries:	Over 200
Content update frequency:	Annual
SPECIAL FEATURES
Browsing & searching:	Industries \| Economies \| Consumers \| Channels \| Companies
Saving:	My profile \| Saved searches (personal account required)
Sharing:	Permalinks (already proxied)
Other:	Group & sum feature (works for uniform data) \| Category tree \| Dashboards
ADDITIONAL INFORMATION
Authorized users:	All registered users apart from alumni
Limitations:	EZproxy authentication required for both on- and off-campus access \| Library subscription does not include Sustainability and E-commerce modules
Access provider:
Funding info:	Access to Passport Innovation and selected industry categories is funded by means of the EU Horizon Europe Project "Securing Holistic and Impactful Food Systems Transformation with Novel Foods based on alternative proteins" (EPIC-SHIFT), Project Number 101181470 (Call topic: HORIZON-CL6-2024-FARM2FORK-01-7)

CONTENT DETAILS
Disciplines:	Accounting \| Advertising \| Banking \| Computer science \| Finance \| Economics \| Management \| Marketing \| etc.
Content types:	Periodical articles \| Business reports \| Case studies \| Company profiles \| SWOT analyses \| Videos \| etc.
Content availability:	Citations \| Abstracts \| Full text
Special content:	Harvard Business School Faculty Seminar Series Videos \| MarketLine Company/Industry Profiles \| Associated Press Video Collection \| Image Collection
Indexed titles:	43,682 \| Peer reviewed: 4,216
Full text titles:	38,967 \| Peer reviewed: 1,868
Content update frequency:	Daily
SPECIAL FEATURES
Browsing & searching:	Publications \| Company information \| Thesaurus \| Cited references \| Company profiles \| Images \| Indexes \| Videos
Saving:	Google Drive \| OneDrive \| EBSCOhost folder \| Export manager
Sharing:	Permalinks (already proxied) \| Email alerts \| RSS alerts
Other:	Text-to-speech feature \| SmartText searching
ADDITIONAL INFORMATION
Authorized users:	All registered users
Limitations:	Certain publications embargoed \| Text-to-speech feature available only for items in HTML format \| Content availability may change without prior notification
Access provider:

CONTENT DETAILS
Disciplines:	Multidisciplinary
Content types:	Reports \| Statistics \| Insights
Content availability:	Full text
Indexed resources:	22,500
Available statistics:	Over 1,000,000
Content update frequency:	Monthly
SPECIAL FEATURES
Browsing & searching:	Statistics \| Forecasts & surveys \| Daily data \| Topics \| Reports \| Insights
Saving:	My account
Sharing:	Permalinks (not proxied) \| Embedding statistics \| Email updates \| RSS feeds
Other:	Business Plan Export \| Market insights \| Consumer insights \| Company insights \| Research AI
ADDITIONAL INFORMATION
Authorized users:	All registered users
Limitations:	Library subscription does not include selected studies that can only be purchased individually, as well as the ecommerceDB Reports \| Content availability may change without prior notification \| The automated read or extraction of data is impermissible, including its use for the purpose of training artificial intelligence
Access provider:

CONTENT DETAILS
Disciplines:	Banking \| Business \| Finance \| Economics \| Management \| Marketing \| etc.
Content types:	Market intelligence \| Reports \| Industry profiles \| Periodical articles \| etc.
Content availability:	Full text \| Full datasets
Special content:	Thomson Reuters Financials \| GlobalData SWOT Reports \| Plunkett Reports \| World Bank Country Indicators \| Mergent Investment Reports \| MarketLine Industry Profiles \| EIU Country Reports \| EDGAR SEC Filings
Company profiles:	Over 430,000
Country profiles:	Over 220
Company histories:	Over 18,500
Corporate chronologies:	Over 2,300
Reports:	Over 7,500
Indexed periodicals:	12,894 \| Peer reviewed: 1,090
Full text periodicals:	10,393 \| Peer reviewed: 642
Content update frequency:	From daily to quarterly depending on source type
SPECIAL FEATURES
Browsing & searching:	Companies \| Industries \| Countries/Territories \| Publications \| Topics \| Financial reports \| Investment reports \| MarketLine industry profiles \| Plunkett reports
Saving:	Google Drive \| OneDrive
Sharing:	Persistent links (not proxied)
Other:	Accessibility tools \| Comparison tool (supports company, industry, or country/territory comparisons) \| Highlights and notes
ADDITIONAL INFORMATION
Authorized users:	All registered users
Limitations:	Certain publications embargoed \| Content availability may change without prior notification
Access provider:

Marketing

Data & reports

Data & reports in library resources

Statistics as evidence

Google Dataset Search

CONTENT DETAILS
Disciplines:	Accounting \| Finance \| Economics
Content types:	Data \| News \| Insights \| Reports
Content availability:	Full datasets \| Full text
Special content:	Refinitiv Datastream \| Reuters News \| Reuters Insider \| etc.
Datasets:	199
News stories:	4,000,000
Content update frequency:	Daily
SPECIAL FEATURES
Browsing & searching:	Forwards \| Main indices \| Govies \| Currencies \| News
Applications:	Analytics & calcs apps \| Charting apps \| Company apps \| Markets apps \| Monitoring apps \| News & research apps \| Polling apps \| Portfolio management apps \| Searching apps \| Internal apps \| Developer apps
Asset class applications:	Commodities & energy apps \| Cross-asset apps \| Equities apps \| Fixed income apps \| FX & money apps \| Markets apps
Other:	Learning centre (requires creating a free account with your institutional email) \| Microsoft Excel integration \| Workspace \| Templates
ADDITIONAL INFORMATION
Authorized users:	All registered users apart from alumni
Limitations:	Accessible only via limited computers in JSB and ALBA libraries (special login credentials required) \| No off-campus access \| Alerts, personal files, and favorites features cannot be used as the database is accessible via limited shared accounts
Access provider: